New product for daily eyelid cleansing and care
URSAPHARM extends POSIFORLID® portfolio with eyelid hygiene wipes
Saarbrücken, 25 April 2022. Saarbrücken-based pharmaceutical company URSAPHARM is extending its POSIFORLID® product portfolio with eyelid hygiene wipes for treating and caring blepharitis. The POSIFORLID® eyelid hygiene wipes are pre-moistened sterile disposable wipes for gently removing deposits such as dust, pollen and crusts on the eyelids or between the eyelashes. The dermatologically tested wipes contain hyaluronic acid, horsetail and euphrasia and are made without the addition of preservatives or fragrances. They are ideal for daily gentle cleansing of the sensitive eyelid skin and can also be used in combination with the POSIFORLID® eye spray and the POSIFORLID® eye mask to help treat inflammation of the eyelid margin (blepharitis). The POSIFORLID® eyelid hygiene wipes are now available and supplied in packs of 20 and 50 wipes.
URSAPHARM will be supporting the sales launch of the POSIFORLID® eyelid hygiene wipes with a launch campaign targeted primarily at doctors and pharmacists. The campaign includes over-the-counter displays for pharmacies including flyers, samples for doctor’s surgeries, video ads on the Apovid OTC screens along with print advertisements in selected specialist and general interest media and a classic mailshot to the target group.
The natural ingredients of the POSIFORLID® eyelid hygiene wipes provide gentle eyelid cleansing and care. The contained hyaluronic acid adds moisture, calms and cares for the sensitive eyelid skin, which is hydrated and regains suppleness. Horsetail has a cleansing, calming effect, while euphrasia also cares for the skin and relieves irritation.
URSAPHARM is rounding off its POSIFORLID® product portfolio with the POSIFORLID® eyelid hygiene wipes; this portfolio offers a holistic concept for treating and caring for blepharitis and meibomian gland dysfunction. The individual products complement each other perfectly:
- POSIFORLID® COMOD eye drops and Posiformin 2 %, eye ointment for the treatment of inflammation
- POSIFORLID® eye mask for heat therapy
- POSIFORLID® eye spray for the supportive care for eyelid inflammation andirritated eyelids.
- POSIFORLID® eyelid hygiene wipes for gentle daily cleansing of the eyelids.
For more information on POSIFORLID® visit: www.POSIFORLID.de/en/
Top quality from URSAPHARM – Made in Germany
URSAPHARM Arzneimittel GmbH is an international medium-sized pharmaceutical company which has established itself as a market leader in Germany and a major player in Europe in the field of ophthalmology thanks to its wide range of high-quality products. Since it was established in 1974, URSAPHARM has consistently transformed innovative pharmaceutical concepts into successful pharmaceuticals and medical devices – including its highly successful HYLO® product range for eye lubrication. Various general practice products round off the product portfolio, in the form of film-coated tablets, capsules, granules, sprays and ointments. In addition, URSAPHARM leverages its expertise in development, production, quality control and quality assurance as a top-performing contract manufacturer and cooperation partner throughout the world. The company has its headquarters in Saarbrücken, with subsidiaries in France, Benelux, Italy, Austria, Switzerland, Poland, the Czech Republic, Slovakia, Portugal, Russia and India as well as partnership agreements with distribution partners in over 80 countries.
Tel: +49 (0)89/530797-23