Exclusive world premiere of the URSAPHARM Virtual Reality Experience on the occasion of the AAD 2017

On 13-03-2017, at the beginning of this year’s ophthalmological specialist conference AAD in Düsseldorf, the URSAPHARM company presented exclusively  the “Eye-Explorer Virtual Reality” App for the first time.

This VR-Pioneer-Project by URSAPHARM proves impressively how modern technology, innovative creativity and well-founded medical expertise are a great experience for all senses. We invite you to make a fascinating trip to the surface of the eye and show you the eye as you have never seen it before. The revolutionary VR technology allows a detailed trip into the depths of the tears film and invites you to have an unforgettable and instructive adventure.

Already on the first day of the official presentation of the Eye-Explorer Virtual Reality App the visitors of the congress were enthusiastic. More than 280 visitors have made the trip into the tears film at the URSAPHARM exhibition stand – “this film was worth travelling to Düsseldorf” was only one of the many positive feedbacks on the first day of the AAD 2017.